James is Co-Founder and Chief Executive, responsible for daily operations, administration and the delivery of strategic objectives.
Formerly, James was the Founder and Managing Director of 2nd Chance Group CIC, a social enterprise that has been home to a range of sport based programmes designed to repair broken lives and build stronger futures.
Over the past 20 years, James has been an influencer and advocate for the power of sport, particularly in the criminal justice system. He has developed a wide range of initiatives and supported some of the most complex and challenging people in our society to access opportunities through sport and physical activity, across the UK and beyond.
James is also a member of the Sport for Development Coalition Leadership Group, and an Advisory Group member for the Sports Think Tank.