About THE ALLIANCE OF SPORT (AoS)

We are a charity working in the UK and Southeast Asia, harnessing collaboration, physical activity and sport to drive social change. We share what works, improve how things are done, and create better outcomes for vulnerable individuals and communities facing complex challenges.

We invite you to connect with us – whether you are looking to invest in impactful initiatives, affect policy change, or are a professional in the physical activity and sport, welfare and justice sectors seeking collaboration and support. If you’re a government department, public body, or international agency in need of evidence-based approaches and strategic partnerships, or a company aiming to enhance brand visibility while aligning with CSR and ESG goals, we’re here to work with you.

It starts with a conversation: join our network, explore our services, or get involved with our initiatives. Together, we are building evidence informed and innovative solutions for a safer, fairer and healthier society. Whatever your goals, reach out to discover how we can achieve greater impact together.

Discover our story to understand how our journey has shaped our work and the purpose behind what we do.

The year our journey started

The year AoS was founded

No. professionals in our network

No. of countries we operate in

Meet TeamAoS

Meet the minds powering the Alliance of Sport, together we are on a mission to build healthier lives and safer communities.

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Our Governance

Want to know more about our strategy, how AoS is governed or explore our range of policies and action plans?

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Our Story

Discover the inspiring story of how we started in 2008 and the journey that led to the formation of the Alliance of Sport in 2019. From humble neginnings to driving national and international impact-read our story!

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Our Theory of Change

Our challenge:

Too many people are trapped in cycles of crime and reoffending, with fragmented support systems failing to prevent harm or provide rehabilitation.

Despite strong evidence showing the transformative power of physical activity and sport in:

Crime prevention and rehabilitation
Improving physical and mental wellbeing
Social integration and inclusion

Our solution: A systems approach to change:

We drive impact by uniting, evidencing and advocating for change:

Better systems: We lead and support change by convening cross-sector partnerships and stakeholder groups, driving research and policy development.
Healthier lives: We co-design and scale collective impact initiatives, including Levelling the Playing Field and AS:PIRE.
Safer communities: We equip organisations with funding, communities of practice, training and workforce development to increase their impact.

The change we seek: Long-term outcomes

Better systems: Physical activity and sport are embedded in strategies to reduce crime and offending behaviour, leading to more collaborative and effective interventions.
Healthier lives: More people at risk of offending and reoffending experience positive life changes through physical activity and sport.
Safer communities: Organisations and professionals have the resources, training, and knowledge to prevent crime and support rehabilitation.

Our motto, #TogetherWeDid, reflects our commitment to unity, equity, diversity, and inclusion—bringing people together to create lasting change.

Get involved: Together, we are making a difference.