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John McAvoy’s story to hit the big screen

McAvoy11The incredible story of our new Sporting Ambassador, John McAvoy, is set to be made into a feature film.

John’s autobiography, Redemption: From Iron Bars to Ironmanwhich was longlisted for the prestigious William Hill Sports Book of the Year, has now been snapped up by producer Alan Graves to be developed into a movie.

Formerly one of Britain’s most wanted criminals, John is now a world record-breaking, Nike-sponsored Ironman athlete. Author Mark Turley deftly crafted his autobiography, which has been picked up by Graves, whose recent credits include Northern Soul (2014) and England Is Mine (2017).

Graves commented: “We can use this project as a vehicle to help in the great work John already does with young offenders and those at risk of offending.”

Expected to go into production in 2018, the script has been adapted from McAvoy’s best-selling autobiography, by co-author Mark Turley, a two-time William Hill award nominee.

The film is expected to highlight the desperate need to look at prison reform and how sport can be a game-changing component.

John added: “I trust Alan. It’s not a straightforward thing. It’s a complex and shifting story and I need someone to handle it the right way. Authenticity is important to me. Alan has a track record of nurturing difficult but significant stories and taking them to a wider audience. We both share common values on what we want the film to achieve and are both aware of the impact the film could have.”


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