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Alliance of Sport take part in major event at Twitter UK

The Alliance of Sport were among the speakers in London’s Soho on Thursday night (March 28) as major players in the Sport for Development sector came together at Twitter’s UK headquarters.  

‘Growing the Sport for Change Movement’ was the title of the Sport for Development Coalition’s first major event, which brought together charities, governing bodies, funders and delivery organisations who all believe in the power of sport and physical activity to act as effective tools in generating positive social outcomes.  

The event was hosted by talkSPORT presenter Max Rushden and supported by ConnectSport.  

James Mapstone, Managing Director of the Alliance of Sport for the Desistance of Crime, was among the keynote speakers who each focused on one of the five key social outcomes in DCMS’ 2015 ‘Sporting Future’ strategy, namely mental and physical wellbeing, and individual, community and economic development.  

Focusing on ‘economic development’, James set out how the Alliance of Sport have led the way in maximising sport’s impact on the reduction of crime and its estimated cost of £59nb to the taxpayer in England and Wales.  

James also outlined the Alliance of Sport’s role in bringing different government departments together to create the first joined-up plan for sport, physical education and physical activity in the criminal justice system and for the desistance from crime.

Our Ambassador John McAvoy, whose personal story of redemption from a life of crime through the power of sport has influenced so many in the sector, was also in attendance, along with many Alliance of Sport members.  

The Alliance of Sport would like to thank the Sport for Development Coalition, ConnectSport and Twitter HQ for the opportunity to spread our message about the power of sport.

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